Dryness & Barrier
Tight, flaky and suddenly reactive
Sounds like
- Skin feels tight for a while after washing
- Flaking or rough patches, especially around the nose and cheeks
- Products you've used for months suddenly sting or burn
- Redness that comes and goes without an obvious trigger
- Makeup clings to dry patches and looks uneven
- Fine lines look deeper than they usually do
What might be causing it
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Over-cleansing, or foaming cleansers that strip natural oils
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Using too many actives, or using them too often
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Hot showers and long face washes
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Winter air, air-conditioning and low humidity
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Hard water leaving mineral residue on skin
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Naturally lower lipid production with age
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A tendency toward eczema or sensitive skin
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Starting retinoids or acids too strong, too fast
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Not drinking enough water, or a lot of caffeine and alcohol
A routine that works with it
Morning
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Rinse only
Water or a very gentle cleanser — no foaming wash in the morning
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Hydrate
A humectant serum applied to damp skin
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Moisturise
A richer cream while skin is still slightly wet
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Protect
A hydrating broad-spectrum SPF, ideally cream-based
Evening
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Cleanse gently
A cream, milk or oil cleanser — one pass is enough
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Layer hydration
Hydrating serum straight onto damp skin, don't let it dry first
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Nourish
A ceramide or shea-based cream over the top
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Seal
A facial oil or balm on top on very dry nights
What helps day to day
Lifestyle
Skincare
Ingredients
Look for these
- Ceramides
- Hyaluronic acid
- Glycerin
- Squalane
- Shea butter
- Oat
- Panthenol
- Centella
Go easy on these
- Foaming or high-pH cleansers
- Alcohol-based toners
- Fragrance-heavy products
- Scrubs and exfoliating brushes
- Acids and retinoids until skin settles
- Very hot water
What people tell us
What we'd reach for
View allThis information is general and educational, and isn't a substitute for medical advice. Please consult a doctor or dermatologist for a diagnosis.