As a precautionary measure, some of our shipping partners have temporarily reduced their number of active field executives. This might result in some orders getting delayed. Your cooperation is appreciated. Take care, stay safe!

About Us

My journey to natural & holistic living began in 2015.

I was looking for my usual shampoo & couldn’t find it in local shop nearby. So, my mother, excitedly, took me to a store of then-up-n-coming-so-called-ayurvedic-brand, & I bought milk protein shampoo (their best, LOL). Next morning, I used it in the shower and within a minute, my hair felt like jhaadu.

I couldn’t help & read the label in the shower itself. To my horror, the first ingredient was SLS, something I used in my biotechnology lab to clean glassware & denature proteins. I knew exactly what harm it could cause.

I looked for SLS free options in India. Brands that didn’t use SLS, were using SLES, which was no good either. I ended up reading labels for all my skin products. Some pretended to be natural, behind their heavy marketing & branding, some just refused to mention full ingredient list. I resorted to asking my NRI friends to carry products for me every time they visited. But realised quickly that it wasn’t a long term solution.

So with little knowledge and background of chemistry and ayurveda, I started making my own products & my skin cleared up. Soon, my family started asking for them, then friends, their friends, everyone around me wanted to try. After their endless encouragement, sleepless nights of research and formulating, & many foundation courses later, Forever Earth was born in 2017.

Road that started with skincare, made its way into my lifestyle. I started eating mindfully and only that was best for my health and environment. It made its way into working on my emotional well being too and it grounded me. I am working on my family so they embrace this lifestyle, fully. I still have a long way to go though.

All I intend to do is make people aware that going natural is not that expensive, and make these things available to them. I hope that many other brands come up for this cause and people be just spoilt for choices. skincare is just the start; I hope fresh food replaces packaged food in our pantries, yoga takes over gym, & minimalism over consumerism. I hope all of us find our way to connect to nature in whichever way we can.
Thank you for being a part of my journey.

With Love & heart full of gratitude,


Isha ❤